Essentials of Marketing (Bog, Paperback / softback, Engelsk) af Jane Martin

Essentials of Marketing

(Bog, Paperback / softback, Engelsk)
Forfattere: Jane Martin, Jim Blythe

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Beskrivelse

A thorough insight into the core marketing concepts using real-life examples.    Essentials of Marketing, 8th edition, by Martin and Blythe offers the most up-to-date critical perspectives on traditional marketing theories as well as contemporary concepts, using recent global examples, case studies and activities based on real-life issues.

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Alle detaljer

Forlag Pearson Education Limited
Forfattere Jane Martin, Jim Blythe
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 8 ed
Udgivelsesdato 03-03-2023
Første udgivelsesår 2023
Originalsprog United Kingdom
Sideantal 384
Indbinding Paperback / softback
Forlag Pearson Education Limited
Sideoplysninger 384 pages
Mål 195 x 266 x 18
ISBN-13 / EAN-13 9781292429533