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Ethical Branding and Marketing: Cases and Lessons

(Bog, Paperback / softback, Engelsk)
Ethical Branding and Marketing: Cases and Lessons
Forlag: Taylor & Francis Ltd

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Beskrivelse

The book provides the reader with real, updated insight into ethical decision making; helps students integrate ethics, branding strategy, and real life, complex situations into an effective learning process; and provides the reader with up-to-date ethical branding cases from around the world.

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Alle detaljer

Forlag Taylor & Francis Ltd
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 31-03-2021
Første udgivelsesår 2021
Serie Routledge Advances in Management and Business Studies
Fagredaktør Hagai (St. Thomas University Gringarten, Raul (St. Thomas University Fernandez-Calienes
Originalsprog United Kingdom
Sideantal 196
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 196 pages
Mål 228 x 153 x 17
ISBN-13 / EAN-13 9780367786472