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Ethics, Social Responsibility and Sustainability in Marketing

(Bog, Paperback / softback, Engelsk)
Ethics, Social Responsibility and Sustainability in Marketing
Forlag: Springer Verlag, Singapore

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Beskrivelse

This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways that enhance the well-being of a society as a whole. In the past, social responsibility and corporate ethics may not have been the key elements of corporate and business strategy.

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Alle detaljer

Forlag Springer Verlag, Singapore
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 2019 ed.
Udgivelsesdato 14-08-2020
Første udgivelsesår 2020
Serie Accounting, Finance, Sustainability, Governance & Fraud: Theory and Application
Illustrationer 7 Illustrations, color; 13 Illustrations, black and white
Fagredaktør Ipek Altinbasak-Farina, Sebnem Burnaz
Originalsprog Singapore
Sideantal 279
Indbinding Paperback / softback
Forlag Springer Verlag, Singapore
Sideoplysninger 279 pages, 7 Illustrations, color; 13 Illustrations, black and white
Mål 235 x 155
ISBN-13 / EAN-13 9789811379260