Event Marketing in the Context of Higher Education Marketing and Digital Environments (Bog, Paperback / softback, Engelsk)
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Event Marketing in the Context of Higher Education Marketing and Digital Environments

(Bog, Paperback / softback, Engelsk)
Forfatter: Florian Neus
Event Marketing in the Context of Higher Education Marketing and Digital Environments
Forlag: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

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Arrangementer/eventyr Højere uddannelse Medievidenskab Salg og marketing
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Beskrivelse

Event marketing is a powerful tool of brand communication and used within many different fields. His research focusses around higher education marketing and event marketing in digital environments.

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Alle detaljer

Forlag Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Forfatter Florian Neus
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 2020 ed.
Udgivelsesdato 26-02-2020
Første udgivelsesår 2020
Serie Handel und Internationales Marketing Retailing and International Marketing
Illustrationer 1 Illustrations, black and white; XV, 156 p. 1 illus.
Originalsprog Germany
Sideantal 156
Indbinding Paperback / softback
Forlag Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Sideoplysninger 156 pages, 1 Illustrations, black and white; XV, 156 p. 1 illus.
Mål 210 x 148
ISBN-13 / EAN-13 9783658292614