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Event Portfolio Management: Theory and methods for event management and tourism

(Bog, Paperback / softback, Engelsk)
Forfattere: Vladimir Antchak, Vassilios Ziakas, Professor Donald (Professor Emeritus Getz
Event Portfolio Management: Theory and methods for event management and tourism
Forlag: Goodfellow Publishers Limited

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A concise introduction to portfolio theory and methods for use in event management and event tourism. Divided into 2 parts of ‘Theory’ and ‘Practice’ it explains why it is important in event studies and management, and then shows how related methods can be used and adapted using real world international case studies.

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Alle detaljer

Forlag Goodfellow Publishers Limited
Forfattere Vladimir Antchak, Vassilios Ziakas, Professor Donald (Professor Emeritus Getz
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 01-09-2019
Første udgivelsesår 2019
Serie Events Management Theory and Methods
Illustrationer 40 Figures
Originalsprog United Kingdom
Sideantal 198
Indbinding Paperback / softback
Forlag Goodfellow Publishers Limited
Sideoplysninger 198 pages, 40 Figures
Mål 156 x 234 x 25
ISBN-13 / EAN-13 9781911396925