Experiential Marketing: Consumer Behavior, Customer Experience and The 7Es (Bog, Hardback, Engelsk)
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Experiential Marketing: Consumer Behavior, Customer Experience and The 7Es

(Bog, Hardback, Engelsk)
Forfatter: Wided (B&C Consulting Group) Batat
Experiential Marketing: Consumer Behavior, Customer Experience and The 7Es
Forlag: Taylor & Francis Ltd

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Beskrivelse

This book combines gives readers an overview of: the origins and the rise of the customer experience logic, the 7Es (Experience, Exchange, Extension, Emphasis, Empathy, Emotional touchpoints, Emic/Etic process) of the new experiential marketing mix, and the challenges for the future.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Wided (B&C Consulting Group) Batat
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 22-01-2019
Første udgivelsesår 2019
Illustrationer 21 Tables, black and white; 38 Line drawings, black and white; 4 Halftones, black and white; 42 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 302
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 302 pages, 21 Tables, black and white; 38 Line drawings, black and white; 4 Halftones, black and whi
Mål 164 x 242 x 19
ISBN-13 / EAN-13 9781138293151