Experiential Marketing: Secrets, Strategies, and Success Stories from the World's Gre... (Bog, Hardback, Engelsk) af Kerry Smith
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Experiential Marketing: Secrets, Strategies, and Success Stories from the World's Greatest Brands

(Bog, Hardback, Engelsk)
Forfattere: Kerry Smith, Dan Hanover
Experiential Marketing: Secrets, Strategies, and Success Stories from the World's Greatest Brands
Forlag: John Wiley & Sons Inc

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The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago.

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Alle detaljer

Forlag John Wiley & Sons Inc
Forfattere Kerry Smith, Dan Hanover
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 17-06-2016
Første udgivelsesår 2016
Originalsprog United States
Sideantal 224
Indbinding Hardback
Forlag John Wiley & Sons Inc
Sideoplysninger 224 pages
Mål 236 x 162 x 21
ISBN-13 / EAN-13 9781119145875