Exploring Commercial, Social, and Digital Innovation from the Customer Perspective
(Bog, Hardback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9781032794471
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Beskrivelse
This book challenges the traditional narrative of centering innovation around the firm, advocating instead for a customer-centric approach. It will be a valuable resource for scholars of innovation management, strategic management and marketing.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 22-01-2026 |
| Første udgivelsesår | 2026 |
| Serie | Routledge Studies in Innovation, Organizations and Technology |
| Illustrationer | 19 Tables, black and white; 37 Line drawings, black and white; 4 Halftones, black and white; 41 Illustrations, black and white |
| Fagredaktør | Seidali Kurtmollaiev, Line Lervik-Olsen, Tor W. Andreassen |
| Originalsprog | United Kingdom |
| Sideantal | 310 |
| Indbinding | Hardback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 310 pages, 19 Tables, black and white; 37 Line drawings, black and white; 4 Halftones, black and whi |
| Mål | 242 x 164 x 24 |
| ISBN-13 / EAN-13 | 9781032794471 |