Forventes på lager: 10-04-2008
Corporate branding and communication is big business. This book brings clarity and new theoretical insights to a growing area of study, and will be a key companion for students of marketing, communications and international business.
| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 10-04-2008 |
| Første udgivelsesår | 2008 |
| Illustrationer | 13 Tables, black and white; 20 Line drawings, black and white; 20 Illustrations, black and white |
| Fagredaktør | Tc (Middlesex University London Melewar |
| Originalsprog | United Kingdom |
| Sideantal | 234 |
| Indbinding | Hardback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 234 pages, 13 Tables, black and white; 20 Line drawings, black and white; 20 Illustrations, black an |
| Mål | 234 x 156 |
| ISBN-13 / EAN-13 | 9780415405270 |