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Facets of Corporate Identity, Communication and Reputation

(Bog, Paperback / softback, Engelsk)
Facets of Corporate Identity, Communication and Reputation
Forlag: Taylor & Francis Ltd

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Corporate branding and communication is big business. This book brings clarity and new theoretical insights to a growing area of study, and will be a key companion for students of marketing, communications and international business.

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Alle detaljer

Forlag Taylor & Francis Ltd
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 09-04-2008
Første udgivelsesår 2008
Illustrationer 13 Tables, black and white; 20 Line drawings, black and white; 20 Illustrations, black and white
Fagredaktør Tc (Middlesex University London Melewar
Originalsprog United Kingdom
Sideantal 252
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 252 pages, 13 Tables, black and white; 20 Line drawings, black and white; 20 Illustrations, black an
Mål 234 x 155 x 15
ISBN-13 / EAN-13 9780415405287