Fair Trade in CSR Strategy of Global Retailers
(Bog, Paperback / softback, Engelsk)
Forlag:
Palgrave Macmillan
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781349484355
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Beskrivelse
Fair Trade In CSR Strategy of Global Retailers shows how retailers can improve the success of their fair trade strategy. Using Polish market research, the authors analyze the aggressive and detrimental competition between retailers such as Ikea, and Tesco to emphasize the benefits of CSR strategy for stakeholders and society at large.
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| Forlag | Palgrave Macmillan |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgave | 1st ed. 2015 |
| Udgivelsesdato | 17-02-2015 |
| Første udgivelsesår | 2015 |
| Illustrationer | 7 Illustrations, black and white |
| Fagredaktør | M. Stefanska, R. Nestorowicz |
| Originalsprog | United Kingdom |
| Sideantal | 205 |
| Indbinding | Paperback / softback |
| Forlag | Palgrave Macmillan |
| Sideoplysninger | 205 pages, 7 Illustrations, black and white |
| Mål | 216 x 140 |
| ISBN-13 / EAN-13 | 9781349484355 |