Fashion Brand Internationalization: Opportunities and Challenges
(Bog, Hardback, Engelsk)
Forlag:
Palgrave Macmillan
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9781137523365
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Beskrivelse
The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces.
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Alle detaljer
| Forlag | Palgrave Macmillan |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgave | 1st ed. 2016 |
| Udgivelsesdato | 30-06-2016 |
| Første udgivelsesår | 2016 |
| Serie | Palgrave Studies in Practice: Global Fashion Brand Management |
| Illustrationer | 16 Illustrations, color |
| Fagredaktør | Byoungho Jin, Elena Cedrola |
| Originalsprog | United Kingdom |
| Sideantal | 142 |
| Indbinding | Hardback |
| Forlag | Palgrave Macmillan |
| Sideoplysninger | 142 pages, 16 Illustrations, color |
| Mål | 156 x 216 x 17 |
| ISBN-13 / EAN-13 | 9781137523365 |