Fashion Branding and Consumer Behaviors: Scientific Models (Bog, Paperback / softback, Engelsk)

Fashion Branding and Consumer Behaviors: Scientific Models

(Bog, Paperback / softback, Engelsk)



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Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence of branding strategies and consumer response.

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Forlag Springer-Verlag New York Inc.
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave Softcover reprint of the original 1st ed. 2014
Udgivelsesdato 17-09-2016
Første udgivelsesår 2016
Serie International Series on Consumer Science
Illustrationer 13 Illustrations, black and white; IX, 151 p. 13 illus.
Fagredaktør Tsan-Ming Choi
Originalsprog United States
Sideantal 151
Indbinding Paperback / softback
Forlag Springer-Verlag New York Inc.
Sideoplysninger 151 pages, 13 Illustrations, black and white; IX, 151 p. 13 illus.
Mål 157 x 234 x 13
ISBN-13 / EAN-13 9781493946051