Financial Aspects of Marketing

(Bog, Hardback, Engelsk)
Forfatter: Keith Ward

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Beskrivelse

Helps students taking the Part 2 Certificate paper in Financial and Management Accounting of the Chartered Institute of Marketing. The emphasis on marketing issues and the use of financial information as an aid to decision-making provides students with the ability to be "financially literate".

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Keith Ward
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 27-03-1989
Første udgivelsesår 1989
Originalsprog United Kingdom
Sideantal 446
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 446 pages
Mål 240 x 159 x 32
ISBN-13 / EAN-13 9780750616027