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Flip the Funnel: How to Use Existing Customers to Gain New Ones

(Bog, Hardback, Engelsk)
Forfatter: Joseph Jaffe
Flip the Funnel: How to Use Existing Customers to Gain New Ones
Forlag: John Wiley & Sons Inc

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Beskrivelse

Why customer retention is the new acquisition It costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the "wrong" end of the funnel - the mass media or awareness side.

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Alle detaljer

Forlag John Wiley & Sons Inc
Forfatter Joseph Jaffe
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 09-02-2010
Første udgivelsesår 2010
Originalsprog United States
Sideantal 304
Indbinding Hardback
Forlag John Wiley & Sons Inc
Sideoplysninger 304 pages
Mål 232 x 160 x 29
ISBN-13 / EAN-13 9780470487853