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Flying Off Course: Airline Economics and Marketing

(Bog, Hardback, Engelsk)
Forfatter: Rigas (European Aviation Club) Doganis
Flying Off Course: Airline Economics and Marketing
Forlag: Taylor & Francis Ltd

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Beskrivelse

This fifth edition of Flying Off Course provides a complete, practical introduction to the fundamentals of airline economics and marketing, exploring the structure of the market, the nature of airline costs, pricing and demand, and the latest developments in e-commerce.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Rigas (European Aviation Club) Doganis
Type Bog
Format Hardback
Sprog Engelsk
Udgave 5 ed
Udgivelsesdato 08-01-2019
Første udgivelsesår 2019
Illustrationer 49 Tables, black and white; 22 Line drawings, black and white; 22 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 342
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 342 pages, 49 Tables, black and white; 22 Line drawings, black and white; 22 Illustrations, black an
Mål 180 x 252 x 28
ISBN-13 / EAN-13 9781138224230