This book is about the new forms of social, cultural, and environmental capital change brand communication, strategy and execution, and business growth.
In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be redefined as the strategy of cultural influence, how brands... Læs mere
In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be redefined as the strategy of cultural influence, how brands... Læs mere