A definitive guide to planning PR and event campaigns. Contains everything readers need to know to design, execute and evaluate campaigns of any size, with techniques laid out and explained clearly.
This revised and updated edition provides a framework to enable public relations professionals to clearly articulate and demonstrate their own contribution to... Læs mere
This book draws on public relations and development communication insights to build a new community engagement model for... Læs mere
This book draws on public relations and development communication insights to build a new community engagement model for... Læs mere