Using a variety of print advertisements,this exciting and provocative study explores how the consumer is created in terms of sex, race and class. Essential reading for all those interested in issues of consumption, citizenship and gender.
This book argues that we are witnessing the emergence of ‘commercial democracy’ in which public relations, promotional culture and the media play a new, central role.
Providing a detailed account of contemporary outdoor advertising and its relationship with urban space, this book examines what the outdoor advertising... Læs mere