A step-by-step, interactive journey through the process of creating your digital marketing plan – from creating the strategy and objectives to planning resources and presenting your work.
This textbook covers all the essentials for understanding and doing business in a digital world to help equip students for graduate success in a fast-changing, digitalised and technology-led business environment.
This textbook covers all the essentials for understanding and doing business in a digital world to help equip students for graduate success in a fast-changing, digitalised and technology-led business environment.
Explore all aspects of digital marketing with this accessible guide which blends theory, research, practice and application and includes a wide range of international case studies.
Explore all aspects of digital marketing with this accessible guide which blends theory, research, practice and application and includes a wide range of international case studies.
A two-book bundle made up of Digital Marketing: Strategy, Planning and Disruption and The Digital Marketing Planner. Save money on these two essential Digital Marketing books by buying them together.