Barbara E. Kahn Forfatter
Visning: Type : Alle | Sprog : Alle | Format : Paperback / softback
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Global Brand Power: Leveraging Branding for Long-Term Growth (Bog, Paperback / softback, Engelsk)Wharton professor Barbara Kahn brings brand management into the 21st century. Global Brand Power is filled with stories about how Coca-Cola,... Læs mere
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The Shopping Revolution, Updated and Expanded Edition: How Retailers Succeed in an Era of Endless Disruption Accelerated by COVID-19 (Bog, Paperback / softback, Engelsk)The retail industry was in the midst of unparalleled disruption. Then came... Læs mere
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Visual Marketing: A Practical Guide to the Science of Branding & Retailing (Bog, Paperback / softback, Engelsk)Visual Marketing analyses the digital transformation taking place across an increasingly competitive marketing landscape. Against... Læs mere
Levering: 6 - 9 hverdage
