This short textbook provides students with a concise yet comprehensive overview of the fundamentals of Marketing Research. It takes the student through the full... Læs mere
Marketing Strategy for the Arts, 3rd edition is targeted at students in higher education who plan on working in a creative industry or a cultural organization.
Event Management for the Tourism and Hospitality Industries provides a theoretical and practical approach to teach students of Tourism and Hospitality the basics of planning, managing and evaluating all types of events in an accessible and succinct way.