A substantial book on the social practices and cultural attitudes of people producing, reading, watching and listening to different kinds of media in Japan, China, Taiwan, Indonesia, Vietnam, Singapore and India.
Ethnography at Work follows the experiences of the author as a participant observer in the day-to-day running of a Japanese advertising agency.
Can an anthropologist help us understand the world of business? Armed with this question, veteran anthropologist Brian Moeran embarks on an in-depth study of cultural production and creative industries in Japan.
Drawing on 20 years of ethnographic fieldwork and anthropological theory, anthropologist Brian Moeran argues that fashion magazines are able to cast a spell over their readers by using practices and rituals found in age-old magical and religious rites.
This book, by a leading scholar and writer on creative industries, reformulates our understanding of the practice of creativity in business, describing the collaboration of people, institutions, and technologies involved in creative work and the production of value.
First book of its kind to examine images of women in Japanese consumerism. Explores a variety of media targeted at women - in particular magazines, but also television, popular literature and consumer trends. Covers visual and print media.
This is the only book of its kind - written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and... Læs mere
An account of life in the Japanese countryside, as seen through the eyes of an anthropologist who did fieldwork there for four years. It... Læs mere
Making use of general theories from the disciplines of anthropology, linguistics, media studies and semiotics, this book attempts to demystify Japanese culture as... Læs mere