Bemærk: Kan ikke leveres før jul.
Brand Therapy is a “how to” book for brand teams in the pharma and medtech sectors. It describes when and how to use a selection of strategic planning tools.
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Argues that marketing planning fails for most companies because it either does not fit their organizational culture, their market conditions or both. This book explains how companies can construct the right hybrid strategy making process for their situation.
Bemærk: Kan ikke leveres før jul.
Bemærk: Kan ikke leveres før jul.