This astute and timely book investigates the radical potential of technically unlimited reproduction in postmodern culture. It describes a move towards a regime of cultural rights ordered by simulation rather than originality.
Celia Lury describes the body's ability to act outside itself both mechanically and perceptually. She draws on a wide range of examples including phototherapy, accounts of false memory syndrome, family albums and Benetton adverts.
Celia Lury considers the interrelated dimensions of the brand: as a creator of space, time and community, as a form of intellectual property and as an increasingly important medium of exchange in a global economy.