Christine Falkenreck Forfatter
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Reputation Transfer to Enter New B-to-B Markets: Measuring and Modelling Approaches (Bog, Paperback / softback, Engelsk)
An increasing number of products and services are not differentiated by inherent features, but by the vendors, particularly their reputation and marketing commu- cation.
Levering: Skaffevare (forvent 14 - 30 hverdage)
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