Cody T. Havard Forfatter
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Rivalry and Group Behavior Among Consumers and Brands: Comparisons In and Out of the Sport Context (Bog, Hardback, Engelsk)
This interdisciplinary book extends knowledge by comparing rivalry and rival group behavior in sport within areas outside of sport, such as consumer brands, political discourse, and product/service preferences.
Levering: Skaffevare (forvent 14 - 30 hverdage) -
Rivalry in Sport: Understanding Fan Behavior and Organizations (Bog, Hardback, Engelsk)
This book focuses on how rivalry influences fan perceptions and behaviors, the role of organizations to responsibly promote rivalries, and discusses how to decrease negative and group-member deviance surrounding sport rivalry.
Levering: Skaffevare (forvent 14 - 30 hverdage)
