This book offers guidance to company leaders, marketers and entrepreneurs in delivering effective advertising.
In this practical and savvy guide, Dan White describes the soft skills that anyone in today's world of work needs to learn, absorb and demonstrate if they are to progress in their work and career.
This book presents in a concise fashion the latest thinking and methods for successful branding.
Tells the story of "one and a half step" Warren Rogers, co-founder of the Pacific Crest Trail. Rogers overcame polio and risked ruin during the Great Depression to chart the trail from beginning to end.