Darlene E. Weingand Forfatter
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Marketing/Planning Library and Information Services (Bog, Hardback, Engelsk)
Framing sound marketing principles within the context of customer service, Weingand demonstrates how current marketing ideas and strategies can contribute to effective library and information center management.
Levering: Print on Demand (forvent 14 - 30 hverdage) -
Managing Today's Public Library: Blueprint for Change (Bog, Hardback, Engelsk)
Marketing concepts, such as product mix, line, and item, are brought into the context of public libraries. It will serve as a primary source for public library personnel at all levels of management in libraries serving communities of varying sizes and structures.
Levering: Print on Demand (forvent 14 - 30 hverdage)
