David Abrahams Forfatter
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Brand Risk: Adding Risk Literacy to Brand Management (Bog, Hardback, Engelsk)
Considered and responsible risk-taking is central to effective brand management. Risk literacy is the marketer's third necessary competence, alongside... Læs mere
Levering: Skaffevare (forvent 14 - 30 hverdage) -
Brand Risk: Adding Risk Literacy to Brand Management (Bog, Paperback / softback, Engelsk)
Responsible risk taking is central to effective brand management. Risk literacy is the marketer's third necessary competence, alongside strategic... Læs mere
Levering: 6 - 9 hverdage
