Outlines the options and risks involved in setting up a business. This book shows how to avoid this failure by... Læs mere
The Study of Political Behaviour (1958) shows the lines along which political research has developed, both in Britain and in other countries. It looks at ways of studying voter preferences and choice, party allegiance, analyst expertise and polling accuracy.
The 1987 election, which returned Mrs Thatcher for a record-breaking third term, was notable for a new level of campaigning professionalism.