Covers the range of practical tasks required in the course of a research project when using focus groups. This title emphasizes the clarifying purposes of the research project in order to collect data that meet the goals. It features a discussion of personnel and budgets.
Providing a general introduction to focus group research, this title includes the appropriate reasons for using focus groups and what you can expect to accomplish with them. It... Læs mere
Taking a "bi-level" approach, this book gives readers a complete picture of focus groups with coverage of both the "how-to" and the why, and argues against there being any one right way to do the research.
Reflecting the many changes that have occurred in the study of focus groups in recent years, this book begins with an introduction offering a discussion of current social science approaches to focus groups.
This book is about research designs for projects that collect both qualitative and quantitative data, so that their combined strengths will accomplish more than would have been possible with any one method.
Indispensable guide to using single-case (or single-subject) research designs to find the evidence that matters
David Morgan’s brief guide provides readers with a road map to conducting an interview study with two participants, from selecting the participants to the role of the moderator, from ethical concerns to analyzing results.
David Morgan’s brief guide provides readers with a road map to conducting an interview study with two participants, from selecting the participants to the role of the moderator, from ethical concerns to analyzing results.
Reflecting the many changes that have occurred in the study of focus groups over the years, this book begins with an introduction that offers a discussion of the... Læs mere