Argues that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. This book features numerous... Læs mere
This survey of the changes in education and socialization in the former USSR examines the institutions that are shaping the first post-Soviet generation. Chapters... Læs mere
This text analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building... Læs mere
The most agonizing and protracted of all the Soviet reform debates has been the debate over economic reform. This anthology of essays and roundtables from party, professional and literary journals surveys the key issues in the market debate.