Within the framework of New Literacy Studies, Dirk Remley presents a historical study of... Læs mere
Drawing on recent work in neurorhetoric, this book offers a model that integrates multimodal rhetorical theory and multisensory neural processing theory pertaining to cognition and learning.
This book provides case studies from the fields of higher education, health care administration, computer technology, medical research, news media, and advertising to illustrate executive communication failure that directly resulted in termination.
In this book, Dirk Remley applies his model of integrating multimodal rhetorical theory and multi-sensory neural processing theory pertaining to cognition and learning to multimodal persuasive messages.