Have you ever wondered how you can research the future? Trend research is a powerful method to detect and recognise change at an early stage. This DIY guide has been developed to show you the way in the trend research cycle.
Welcome to the all-new, revised and revamped edition! Embark on an exciting journey into the future, using trend research as your compass.
Did you ask someone a question today? Asking questions makes us human, it helps us to establish connections, learn and transform. This book turns the spotlight on the craft of asking questions.