Gabriele (Universita Bocconi di Milano Troilo Forfatter
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Marketing in Creative Industries: Value, Experience and Creativity (Bog, Paperback / softback, Engelsk)
Focusing on the author’s innovative framework for delivering customer value via creative experience, this vibrant, research-based textbook is ideal for modules on marketing in creative, cultural and arts industries.
Levering: 6 - 9 hverdage
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