This book on politics and sport, contains critical analyses of the commercialisation of sport, and also includes a complete reprint of the author’s classic 1983 study Blowing the Whistle: The Politics of Sport.
With case studies from Babe Ruth to David Beckham , Garry Whannel considers how masculinity and male identity are represented through images of sport and sporting celebrity.
Television sports coverage is examined in the first study of its kind. Whannel considers the historical development of sport on television and the way that sponsorship and television have re-shaped sport.