"The first edition of this book was published as Don't Think of an Elephant!"--Title page verso.
George Lakoff and Mark Johnson suggest that basic metaphors used in everyday speech not only affect the way we communicate ideas, but actually structure our perceptions and understandings from the beginning.
Three major findings of cognitive science cast doubt on the past 2,500 years of Western philosophy. Lakoff and Johnson propose to rebuild philosophy from the ground up, starting from clearly known facts about the mind.
Renowned linguist George Lakoff pairs with psychologist Rafael Nunez in the first book to provide a serious study of the cognitive science of mathematical ideas.