Hanna Gorska-Warsewicz Forfatter
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Trust and Brand Management: The Role of Brand Heritage (Bog, Hardback, Engelsk)
Trust and Brand Management covers the main topics of heritage-based corporate brand management and its relationship to external factors and... Læs mere
Levering: Skaffevare (forvent 14 - 30 hverdage) -
Trust and Marketing Communication in the Food Industry: Traditional, Modern, and AI-driven Approaches (Bog, Hardback, Engelsk)
This book explores trust-based marketing communication within the food marketing industry. It presents a comprehensive conceptual model that encompasses three pillars: traditional, modern, and AI-driven marketing communication
Levering: Skaffevare (forvent 14 - 30 hverdage)
