Heidi Hansen Forfatter

Visning: Type : Alle | Sprog : Alle | Format : Hardback

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  Brand Management in a Co-Creation Perspective: Communication as Constitutive of Brands (Bog, Hardback, Engelsk)

  Af: Heidi Hansen

  This book articulates a new theoretical approach to branding, labelled the Communication as Constitutive of Brands (CCB) approach. This approach combines understandings from the CCO (Communication as Constitutive of Organization) perspective with the branding literature.

  PRIS

  1.779,- kr

  FRAGTFRI LEVERING

  Levering: Skaffevare (forvent 14 - 30 hverdage)

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