Heidi Hansen Forfatter
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Brand Management in a Co-Creation Perspective: Communication as Constitutive of Brands (Bog, Hardback, Engelsk)
This book articulates a new theoretical approach to branding, labelled the Communication as Constitutive of Brands (CCB) approach. This approach combines understandings from the CCO (Communication as Constitutive of Organization) perspective with the branding literature.
Levering: Skaffevare (forvent 14 - 30 hverdage) -
Brand Management in a Co-Creation Perspective: Communication as Constitutive of Brands (Bog, Paperback / softback, Engelsk)
This book articulates a new theoretical approach to branding, labelled the Communication as Constitutive of Brands (CCB) approach. This approach combines understandings from the CCO (Communication as Constitutive of Organization) perspective with the branding literature.
Levering: Skaffevare (forvent 14 - 30 hverdage)
