Boomer Marketing is the first book to address the current global recession and its effects on firms’ marketing strategies. Chaston argues that... Læs mere
The global recession and the public deficit crisis mean that Western companies face flattening... Læs mere
The global recession and the public deficit crisis mean that Western companies face flattening... Læs mere
Boomer Marketing is the first book to address the current global recession and its effects on firms’ marketing strategies. Chaston argues that... Læs mere