Jan-Benedict Steenkamp Forfatter
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Retail Disruptors: The Spectacular Rise and Impact of the Hard Discounters (Bog, Hardback, Engelsk)
Understand the strategies and business models used by hard discounters such as Aldi and Lidl, and learn techniques to remain competitive as they continue to disrupt the retail sphere.
Status: Skaffevare (forvent 3 - 8 uger) -
Global Brand Strategy: World-wise Marketing in the Age of Branding (Bog, Paperback / softback, Engelsk)
Global Brand Strategy speaks to three types of B2C and B2B managers: those who want to strengthen already strong global brands, those who want to launch their brands globally and get results, and those who need to revive their global brand and stop the bleeding.
Levering: Skaffevare (forvent 14 - 30 hverdage)
