Through research, interviews and the experience of hundreds of managers, Kouzes and Posner show how leadership can be learned and mastered by all. "Readable, interesting, and up-to-date. Highly recommended".--Library Journal.
In the "Age of the Customer," sellers struggle with how to connect meaningfully with buyers. With this buyer-based blueprint, readers discover that the very same behaviors that make leaders more effective also work to make sellers more effective.