Major companies are increasingly coming under fire as they try to pursue their private business on a public battleground - be it Shell & Brent Spar, Monsanto & GM foods or BAA & Heathrow Terminal 5.
An introduction to the marketing communications tools, theories and strategies in an easy-to-read way.
An introduction to the marketing communications tools, theories and strategies in an easy-to-read way.
A concise, reader-friendly Marcoms textbook with updated content on digital marketing, AI and social media.
A concise, reader-friendly Marcoms textbook with updated content on digital marketing, AI and social media.