Bemærk: Kan ikke leveres før jul.
Presents a study of how people use media products, how they fit into their day-to-day lives and more. This book focuses on women's magazines, on how they are read and the role they play in their readers (mainly women's) lives.
Bemærk: Kan ikke leveres før jul.
Written in an accessible and engaging style, this book uses a series of case studies to show how popular media are important to us, as a source of pleasure and entertainment, but also in communicating about the world with others.
Bemærk: Kan ikke leveres før jul.
Written in an accessible and engaging style, this book uses a series of case studies to show how popular media are important to us, as a source of pleasure and entertainment, but also in communicating about the world with others.
Bemærk: Kan ikke leveres før jul.
Focusing on qualitative methods, The Pocketbook of Audience Research uses contemporary, global television and cross-media examples to explain essential approaches to audience research and outline how they can be employed.