How to make products, ideas and behaviours really catch on.
From the New York Times bestselling author of Contagious, an exploration into the subtle, secret influences that effect the decisions we make, from what we buy, to the careers we choose.
New York Times bestselling author Jonah Berger's cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building... Læs mere