The behavioral perspective features the strategic use of nudging and winking in the digital age.The second revised and expanded edition offers the newest insights on behavioral e-Economics and the latest developments regarding the COVID-19 pandemic.
This book explores human decision-making heuristics and studies how nudging and winking can help citizens to make rational choices.
Dieses Buch untersucht menschliche Entscheidungsfindung und erklärt wie die Verhaltenswissenschaft Menschen helfen kann, rationalere Entscheidungen zu treffen.