This book uses classic and modern rhetorical concepts to investigate what made Carl Sagan’s Cosmos: A Personal Voyage a rhetorical masterwork. It examines how kairos, ethos, “ethos” (a type of forum or framing), and mythos contribute to its persuasive power.
Fringe Rhetorics explores the rhetorical construction of conspiracy theories and paranormal accounts. This book describes a method of analysis for fringe rhetorics and provides examples for applying this method to investigate these arguments’ persuasive power.