Keiko Tanaka Forfatter
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Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan (Bog, Paperback / softback, Engelsk)
Advertising Language analyses the ways advertisers use language to gain and retain the attention of their audience. Contrasting British and Japanese advertising styles it reveals penetrating insights into these two cultures.
Levering: Skaffevare (forvent 14 - 30 hverdage) -
Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan (Bog, Hardback, Engelsk)
Advertising Language offers an analysis of the linguistic devices used in advertisements. It uses Relevance Theory as a framework to examine the stratagems which advertisers employ to gain and retain the attention of their audience.
Levering: Skaffevare (forvent 14 - 30 hverdage)
